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Amazon Helps Hotels Offer New, Engaging Guest Experiences with Alexa for Hospitality

(NASDAQ:AMZN)—Amazon today announced Alexa for Hospitality, a new
experience offered by invitation to hoteliers that brings the simplicity
and convenience of Alexa to hotels, vacation rentals, and other
hospitality locations. Using the Amazon Echo in their room, guests can
now ask Alexa for hotel information, contact the hotel to request guest
services, play music in their room and more. For hotels, Alexa for
Hospitality helps deepen guest engagement through seamless voice-first
experiences that offer new ways for guests to access services and
amenities during their stay. Alexa for Hospitality is available to
hospitality providers by invitation starting today, with Marriott
International introducing the new Alexa experience at select properties
in Marriott Hotels, Westin Hotels & Resorts, St. Regis Hotels & Resorts,
Aloft Hotels, and Autograph Collection Hotels starting this summer.

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“Customers tell us they love how easy it is to get information, enjoy
entertainment, and control connected devices by simply asking Alexa, and
we want to offer those experiences everywhere customers want them,” said
Daniel Rausch, Vice President, Amazon. “Alexa for Hospitality makes your
hotel stay a little more like being at home and gives hospitality
providers new ways to create memorable stays for their guests.”

“Marriott has a long track record of innovating for our guests, and
we’re thrilled to be among the first to offer Alexa for Hospitality,”
said Jennifer Hsieh, Vice President Customer Experience Innovation,
Marriott International. “So many of our guests use voice technology in
their home, and we want to extend that convenience to their travel
experience. Guests of Charlotte Marriott City Center and Marriott Irvine
Spectrum will be among the first to experience a curated list of Alexa
for Hospitality features. We will be evaluating guest feedback and
adoption to inform how we expand the skills, features, and functionality
offered through Alexa in our hotels.”

An Enjoyable Guest Stay with AlexaWith Alexa for
Hospitality, hospitality providers can enable and customize a range of
voice-first features based on their guests’ needs. Using an Amazon Echo
in their room, guests can ask Alexa for information like pool hours or
fitness center location, request hotel services like room service or
housekeeping, call the concierge, and more. Alexa can also be configured
by hospitality providers to allow guests to control and adjust in-room
devices like lights, thermostats, blinds, and TVs to their individual
preferences or ask Alexa to play music from popular services including
iHeartRadio and TuneIn. Guests can also be given access to thousands of
Alexa skills to check airport wait times, play games, get in a quick
guided workout, play white noise to help them fall asleep, and more.

Hospitality providers will also have the option to allow their guests to
personalize their Alexa in-room experience. Soon, Alexa for Hospitality
will support the ability for Amazon customers to temporarily connect
their Amazon account to the Alexa-enabled device in their room. Once
connected, guests will be able to play their personal music from
services including Amazon Music, Spotify, and Pandora; and listen to
audiobooks with Audible. When a guest checks out, Alexa for Hospitality
automatically disconnects their Amazon account from the in-room device.

Helping Hotels Deliver Memorable Guest ExperiencesAlexa for
Hospitality makes it easy for vacation rental companies like RedAwning
and boutique lifestyle properties within the Two Roads Hospitality
portfolio including Thompson Hotels, Joie de Vivre, Destination Hotels
and Alila to manage their property experiences and engage with guests.
Hospitality providers can provision Echo devices in just minutes to get
up and running quickly. Alexa for Hospitality also supports hardware
settings like limiting volume level and administrator notifications if a
device goes offline. Hoteliers can also use Alexa for Hospitality to
measure engagement through analytics and adapt services based on guest
feedback.

Hotels can also customize the deployment by selecting default music
stations from iHeartRadio stations that match their brand, adding
property contacts to order room service or booking a spa treatment, and
connecting to custom skills that only their guests can access. For
example, Marriott Hotels guests, at properties where Alexa for
Hospitality is deployed, can take advantage of the brand’s partnership
with TED by requesting Alexa play a TED Talk on mindfulness, creativity
or leadership.

Alexa for Hospitality is built to work with existing hotel technologies,
reducing or eliminating the need to retrofit or upgrade existing
investments, and works with a range of trusted hospitality solution
providers. Features developed by DigiValet, Intelity, Nuvola, and Volara
allow guests to make requests like “Alexa, order wine,” or “Alexa, book
a spa appointment,” with requests routed to hotel property management
systems. Alexa for Hospitality also works with popular guest room
entertainment providers including World Cinema and GuestTek for voice
control of TV experiences, and in-room control of connected devices
using Crestron and Inncom by Honeywell.

For more information visit www.amazon.com/alexaforhospitality.

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