Brands and Thought Leaders to Participate in IoT Summit Sponsored by NFC Forum

Over 100 of the world’s most influential brands and thought leaders will
converge at the NFC Forum’s VISIONFC
Simplifying IoT Summit on June 26 at the Barbican Centre, London to
share interactive presentations and real-world case studies highlighting
the Internet of Things (IoT) and Near Field Communication (NFC). Part of NFC
Innovation Day and sponsored by Thin
Film Electronics ASA (Platinum Level) and NXP
Semiconductors (Gold Level), the event will explore how NFC and IoT
are strengthening brands and delivering remarkable customer experiences.

“Together, IoT and NFC enable advertising agencies, marketing and
creative professionals, brands, systems integrators and startups to
differentiate a brand or product and engage with a customer beyond the
purchase phase,” said Paula Hunter, executive director, NFC Forum. “IoT
devices and solutions leveraging NFC technology and specifications, like Connection
Handover, offer ways for brands to improve customer engagement and
develop new smart products, smart packaging and other innovative
products and services.”

According to analyst reports, 36 billion IoT devices – four for every
person on the planet – will be in use by 2020. NFC is the leading
technology to enable commissioning, connection and control of IoT
devices with an NFC-enabled device, such as a smartphone.

Presentations and Real-World Case Studies Highlight IoT and NFCMathew
Alton, Research Analyst, User Experience Strategies from Strategy
Analytics will present “The Ways NFC Can Streamline the UX of
Connected Objects”. Brands and brand solution providers presenting
case studies at the VISIONFC Simplifying IoT Summit include: ECCT
B.V.; Evrythng;
Global; IdeAtics
Semiconductors; SharpEnd
– Agency of Things; Strategy
Analytics and Thin
Film Electronics ASA. Presentation topics range from “Improving
Brand Engagement Across the Consumer Journey” to “Evolving IoT
Needs of Brands – Bringing Edge Intelligence through Advances in NFC
Technology.” For more information on the other sessions, visit https://nfc-forum.org/events/simplifying-iot-summit/.

About the NFC ForumThe NFC Forum (www.nfc-forum.org)
was launched as a non-profit industry association in 2004 by leading
mobile communications, semiconductor, and consumer electronics
companies. The Forum’s mission is to advance the use of Near Field
Communication technology by developing specifications, ensuring
interoperability among devices and services, and educating the market
about NFC technology. The Forum’s global member companies are currently
developing specifications for a modular NFC device architecture, and
protocols for interoperable data exchange and device-independent service
delivery, device discovery, and device capability. Only member companies
can participate in the Forum’s certification program of NFC devices,
readers and tags. The NFC Forum’s Sponsor members, which hold seats on
the Board of Directors, include leading players in key industries around
the world. The Sponsor members are: Apple Inc., Dai Nippon Printing Co.
Ltd., Google, Inc., Infineon, Intel, Mastercard Worldwide, NXP
Semiconductors, Qualcomm, Samsung, Sony Corporation, STMicroelectronics,
and Visa Inc.

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