Concord Direct Celebrates 60 Years of Nonprofit Fundraising

Since its beginnings as a small New England print shop, Concord Direct
has grown into one of the most recognized and respected names in
direct-response fundraising.

Though company ownership has stayed in the family (the company is
currently owned by two grandsons of the original founder), it has
undergone some substantial changes to remain cutting-edge throughout its
60-year history.

Founded in 1958 by Forrest Cook, Concord Litho first started printing
greeting cards as a component of direct mail packages for nonprofits.
Over the years, the company expanded its capabilities to include
designing, printing, and assembling a wide array of package components.
Continually bolstering its print capabilities with the industry’s latest
technology, Concord Litho also modernized its service offerings. In
2013, Concord Litho launched a new division, Concord Direct, to provide
direct response fundraising strategies and creative services to clients.

Late last year, Concord Direct retired the Concord Litho brand in favor
of the Concord Direct name, which more accurately represents its service
offering. Shortly thereafter, the company acquired the digital
fundraising firm Strength
in Members to complete their service offering as a true omni-channel
provider, and the transformation into a full-fledged agency was complete.

“We have continued to focus on bringing our customers more value beyond
our print manufacturing capabilities,” said Peter Cook, CEO. “Over the
last decade in particular, we have significantly upgraded our strategic,
creative design, mailing, and digital capabilities to offer a truly
integrated approach to solving our customers’ direct response marketing

“We have relationships with a few of our clients for 50+ years,” said
Tom Cook, President. “They’ve worked with us since we began, back when
printing was the only service we offered. Now that we offer a full suite
of direct marketing solutions, we’ve not only had the opportunity to
bring new services to our long-standing clients, but have also expanded
our client base to other nonprofits who work with us for our à-la-carte
service offerings.”

About Concord Direct:

Concord Direct is an innovative, performance-driven direct response
fundraising company. Nonprofit organizations have partnered with Concord
Direct to maximize the performance of their direct-response fundraising
programs and generate hundreds of millions of dollars in donations and
revenue. Through their dynamic and flexible approach to direct
marketing, they bring a compelling way of working to drive improved
results. Bringing both online and offline solutions, Concord Direct has
manufacturing facilities located at its headquarters in Concord, N.H.
and has offices in Baltimore, Md. and Boulder, Colo. Concord Direct has
been recognized both nationally and internationally with more than 50
quality excellence awards.

Concord Direct is part of the corporate entity Concord Litho Group,
Inc. which remains unchanged.

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