FirsTime Design Limited Announces the Appointment of Nicole Van Den Heuvel as Its New Chief Financial Officer

FIRSTIME DESIGN LIMITED (“FTDL”), which has more than doubled its
revenues over the past 12 months, announced today the appointment of
Nicole Van Den Heuvel as the new Chief Financial Officer of FirsTime and
its subsidiaries. Ms. Van Den Heuvel will report directly to the
Chairman and CEO, Christopher D. Bering.

Ms. Van Den Heuvel joins FirsTime from Ernst & Young, where she spent
the last eight years in accounting and auditing within the
manufacturing, retail and consumer products industries. She is a
Certified Public Accountant (CPA) with a Bachelor of Science and Master
of Professional Accounting from the University of Wisconsin – Milwaukee.

“Ms. Van Den Heuvel brings a wealth of experience and knowledge in
finance and management, along with the professional energy and
enthusiasm, culturally embraced and fostered within our organization. As
we grow our operations both domestically and abroad, I am elated to add
someone with her passion and entrepreneurial spirit to the management
team. With an eye for both risk management and profitability, we are
enthusiastic about bringing her on board,” said Mr. Bering.

Ms. Van Den Heuvel will succeed Julie Kren, who has served as FirsTime’s
Chief Financial Officer since 2013. Julie will continue as a valuable
member of the FirsTime team, with alternative duties and

“I’m so excited to be joining a fast paced, growing company like
FirsTime, along with the expanding portfolio of businesses and product
offerings throughout the organization,” said Ms. Van Den Heuvel.

About FirsTime Design Limited

FirsTime Design Limited, through its subsidiaries, FirsTime Manufactory,
Inc. and InnerSpace Luxury Products, LLC, are industry leading
designers, marketers, and distributors of home goods and other sleep
environment products, which are sold through multiple, national
retailers as well as through a vast network of e-commerce channels. More
information can be found at: www.firstimeonline.com or http://www.otcmarkets.com/stock/FTDL/quote.

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