Global Gift Card Market 2018-2022 to Post a CAGR of Close to 15%| Technavio

analysts forecast the global gift card market to post a CAGR of close to
15% during the forecast period, according to their latest market
research report.

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Technavio has published a new market research report on the global gift card market from 2018-2022. (Graphic: Business Wire)

The evolving gifting landscape is one of the major trends being
witnessed in the global
gift card market 2018-2022. The culture of giving gifts is
growing among the millennials. Social media and the advent of widely
marketed occasions has a significant role to play in the growth of this
trend. The ongoing trend of digitalization and the growing number of
active online users are important factors shaping the global gifting
landscape. This is because these factors are expected to drive the
demand for e-gifting solutions rather than physical gifts or money
during the forecast period. Busy work schedules also drive the demand
for e-gift cards as they can be sent instantly.

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market snapshot before purchasing

According to Technavio analysts, one of the key factors contributing to
the growth of the global gift card market is the ability of gift cards
to drive ROI for businesses:

Global gift card market: Driving ROI for

One of the most important drivers for the gift card market is their
ability to drive ROI. Gift cards create two customers, the buyers via
reward points and the recipients. This creates engagement opportunities
for the brand with new customers and results in supplementary footfalls
as gift cards are a form of customer acquisition strategy. In many
instances, the transaction value for both customers exceeds the value of
the gift card as people use them to buy things they do not purchase on
their own. This increases the ROI for businesses and drives
premiumization. Moreover, gift cards drive positive working capital as
brands get money in advance for services to be rendered in future.

According to a senior analyst at Technavio for research on retail goods
and services, “Gift cards can be utilized for brand building and
brand equity purposes, which is a key differentiator in the modern
competitive environment that helps to drive ROI.”

Global gift card market: market segmentation
and analysis

This global gift card market research report provides market
segmentation by product (e-gift card and physical card) and by region
(the Americas, EMEA, and APAC). It provides an in-depth analysis of the
prominent factors influencing the market, including drivers,
opportunities, trends, and industry-specific challenges.

The Americas held the largest share of the market in 2017, accounting
for over 41%, followed by EMEA and APAC respectively. The market for
gift cards is growing rapidly in developing countries, with the market
share of APAC projected to increase by close to 5% over the forecast
period. The Americas, on the other hand, will witness a commensurate
decline in its market share over the forecast period.

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Technavio’s sample reports are free of charge and contain multiple
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Some of the key topics covered in the report include:

Market Landscape

Market Sizing

Five Forces Analysis

Market Segmentation

Geographical segmentation

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

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View source version on businesswire.com: https://www.businesswire.com/news/home/20180615005433/en/