GUESS Partners with I:CO to Launch Wardrobe Recycling Program

GUESS is proud to partner with I:CO®, short for I:Collect,
a global solutions provider and innovator for the collection, certified
sorting, reuse and recycling of used apparel and footwear, to launch a
wardrobe recycling program. The program, RESOURCED, launches in
California on June 18, 2018, expanding to all North America
by the end of 2018 and globally by 2020.

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Backed by the company’s chain-wide in-store, digital and online
marketing campaign, it is GUESS’ mission to encourage men and women
everywhere to recycle their wardrobe and give it new life. In exchange
for bringing in a minimum of 5 pieces of clothing or footwear to any
local GUESS, Factory, G by GUESS, or Marciano store in
California-only beginning June 18, 2018, customers will receive 15%
off any purchase in-store or online until July 1, 2019. The
company will promote RESOURCED amongst customers and the
community within 63 stores in California across 4 brands under the
GUESS?, Inc. umbrella with messaging in store-front windows, e-mail
marketing, in-store signage, mobile marketing and on shop.GUESS.com
and www.GUESS.com/Resourced.

GUESS has partnered with I:CO to reduce textile waste and help create a
circular fashion system where unwanted clothing and shoes can be
reprocessed and used over and over again in a continuous closed loop
production cycle. Through I:CO’s innovative retail take-back system and
worldwide infrastructure, wearable items get a new life as secondhand
goods. Unwearable items are resourced into new products like cleaning
cloths or recycled into fibers for products such as insulation and new
textiles. Reusing and recycling saves resources and allows valuable raw
materials to be reprocessed, ultimately helping to protect our

“We admire GUESS’ sustainability efforts and its commitment to textile
recycling,” says Kenneth Cheah, I:CO USA Chief Executive Officer.
“Through our partnership, consumers will have an easy way to recycle
their unwanted clothing and shoes and it will generate much needed
awareness about creating a more circular future of fashion.”

“GUESS has joined a global industry pledge to advance a circular fashion
system – the idea that fashion should last, and be continuously
repurposed, reused and recycled.” says Victor Herrero, Chief
Executive Officer of GUESS?, Inc. “Partnering with I:CO helps us
achieve our goals and work on these initiatives to adapt our company and
engage our employees, customers, and community on developing a more
sustainable fashion industry.”

GUESS’ commitment to circular fashion is part of the GUESS
Sustainability Plan that was disclosed in its independently audited
FY16-17 sustainability report published last year. Since then, GUESS has
joined the Better Cotton Initiative and has issued a responsible
sourcing policy on rayon and other cellulosic materials to protect
forests and local communities. For more information and the latest
updates on Guess Sustainability, please visit www.guess.com/sustainability.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand. Guess?, Inc. designs,
markets, distributes and licenses a lifestyle collection of contemporary
apparel, denim, handbags, watches, footwear and other related consumer
products. Guess? products are distributed through branded Guess? stores
as well as better department and specialty stores around the world. As
of May 5, 2018, the Company directly operated 1,020 retail stores in the
Americas, Europe and Asia. The Company’s licensees and distributors
operated 624 additional retail stores worldwide. As of May 5, 2018, the
Company and its licensees and distributors operated in approximately 100
countries worldwide. For more information about the Company, please
visit www.guess.com.

About I:CO

I:CO®, short for I:Collect, is a global solutions provider for apparel,
footwear and other textiles collection, certified sorting, reuse and
recycling. Through its innovative retail take-back system and worldwide
infrastructure, I:CO aims to keep consumers’ used clothing and shoes in
a continuous closed loop production cycle where these good can be
reprocessed and reused again and again. This reduces waste, preserves
resources, and protects the environment. For more information, please
visit: www.ico-spirit.com.

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