Herbal Essences Joins Forces With the Royal Botanic Gardens, Kew to Become First Global Hair Care Brand Endorsed by the World Leader in Plant Science

P&G-owned hair care brand Herbal Essences and the Royal Botanic Gardens,
Kew – the world’s leader in plant science – are partnering together to
bring cutting edge botanical science to our line-up of amazing shampoos
and conditioners. This partnership is rooted in Kew’s expertise in
plants. Herbal Essences is the first-ever global hair care brand to have
its botanicals endorsed by the Royal Botanic Gardens, Kew.

Based in the UK, Kew is known as the global authority on plants, and
with its living and scientific plant fungal collections, is the most
biodiverse place on earth.

Every day, Kew scientists working in more than 115 countries across the
globe use their botanical expertise to identify plants and study their
uses. Kew’s unrivalled collections have around 8.5 million items,
including 7 million dried plants, 1.25 million dried fungi, a living
collection of over 19,000 plant species and the world’s largest wild
plant DNA and tissue bank. Kew scientists are verifying the botanicals
in Herbal Essences’ bio:renew products. Bio:renew technology has active
antioxidants to help fight environmental factors such as water
impurities that can compromise the integrity of hair. Hair Health.
Botanicals endorsed by Kew.

Lynn Hicks, Herbal Essences North America Brand Manager, explains why
the partnership was a natural fit, saying, “Kew’s dedication to
researching and conserving the wonders of nature through science is a
mission close to our brand’s heart.” She continues, “This is all about
beauty rooted in plant science. It speaks to our commitment to deliver
beautiful hair with the help of Kew’s knowledge of natural ingredients.”

Professor Monique Simmonds, Deputy Director of Science for the Royal
Botanic Gardens, Kew echoes this sentiment for the partnership, stating
that, “Our work is authenticating the botanical ingredients that are in
Herbal Essences shampoos, which means that they have been endorsed by
Kew scientists.” Herbal Essences’ Kew endorsement is just the start. The
exciting partnership merges Kew’s botanical mastery with P&G’s consumer
understanding and formulation knowledge, making it possible to identify
performance botanicals across the company’s entire beauty portfolio to
help drive future innovation in the naturals space.

For more information about our partnership, visit https://herbalessences.com/en-us/kewbotanicalshampoo

About Herbal Essences

Herbal Essences was born into nature with a free spirit and a joyful
heart. Our bohemian roots still have the power to inspire young women
today with products that merge the best of nature with science. Because
there will always be women who aspire to a unique and authentic beauty
that can only come from a closeness to nature and a true sense of self.
Herbal is not about problems, but the freedom to immerse yourself in
nature & indulge in the thrill of letting go for a little moment of joy.
Herbal believes in ingredients with intent, packaging as items of beauty
for her & the earth, colors found in nature, irresistibly delicious
fragrances, & formulas that are as clean as possible without
compromising the results women crave. And Herbal hair? Herbal hair is
hair that is undone, natural looking and free – just like the women who
choose it. Simply put, Herbal Essences does beautiful things for your
hair & your head.

To learn more about Herbal Essences visit www.herbalessences.com,
or follow us on Facebook: facebook.com/HerbalEssences,
Twitter: twitter.com/HerbalEssences
and Instagram: @herbalessences.

About the Royal Botanic Gardens, Kew

Botanic Gardens, Kew believes in a world where plants and fungi are
understood, respected and celebrated daily – because our lives depend on
them. Kew leverages the power of science and the rich diversity of their
extensive collections to provide knowledge, inspiration and
understanding of why plants and fungi matter to everyone. The Royal
Botanic Gardens, Kew is home to over 30,000 different plant and seed
species from around the globe. Here, scientists celebrate the world’s
biodiversity and plant richness and make it accessible to everyone.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

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