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Hilariously Illustrated Pre-K/Kindergarten Vocabulary Program Launches in the U.S., Highlighting the Importance of Social and Emotional Intelligence

Mrs
Wordsmith launches its early-learning program in the U.S. The
Social Journey will help early learners expand their social and
emotional vocabulary through a series of picture books and word-a-day
products, with the app to follow soon.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180621005716/en/

Mrs Wordsmith’s The Social Journey illustrated practice card for the word ‘tough’ (Graphic: Mrs Wordsmith)

Mrs Wordsmith combines data science and creativity, to show children the
words they need for school and life. Designed by the award-winning
Hollywood Art Director, Craig
Kellman, these laugh-out-loud illustrations were created to help
kids feel, learn and understand their emotions. Backed by Cambridge
University industry-leading researchers, Mrs Wordsmith is a
research-driven vocabulary and literacy program that works.

Mrs Wordsmith worked closely with Professor Susan Neuman at NYU to
develop this innovative, illustrated vocabulary program. Professor
Neuman is a former Assistant Secretary of Primary and Secondary
Education for the United States and is an advisor to several literacy
research groups including Sesame Workshop, the non-profit group behind
shows like Sesame Street.

The Social Journey

Developed for children aged 3-6, the monthly subscription program
focuses on developing social and emotional intelligence, a critical
element for children on their journey to first grade. Young children
develop deeper social, emotional and academic skills with the right
vocabulary.

“We focus on cultivating a growth mindset to build resilience, foster
creativity and instill a love of reading for children right from the
start,” said Sofia Fenichell, CEO of Mrs Wordsmith. “Our illustrations
for ‘share’ and ‘tough’ are two of my favorites because they are funny
and really bring difficult concepts to life for young children. For
example, these two illustrations help children understand the importance
of community and being resilient.”

The program draws upon research best practices to ignite literacy and
increase the engagement between parent and child, and is suitable for
both home and school use. The box includes tools to help young learners
navigate and express their emotions, and build their value system by
understanding who they want to be.

Key benefits of the Social Journey curriculum include:

The Social Journey is delivered over a 12-month period, with 20-word
stories per month, ideal for developing ‘word a day’ habits and values
at home. Each month customers will receive:

The Social Journey is available for $22.49 per month or a one-time fee
of $239.40 for a year-long subscription. The
Social Journey will be available to U.S. customers starting June 21.

For more information about how to sign up for Mrs Wordsmith The Social
Journey subscription, visit www.mrswordsmith.com.

About Mrs Wordsmith

Mrs Wordsmith combines data science and creativity, to show children the
words they need for school and life. Hilariously illustrated by the Emmy
award-winning artists behind Madagascar, this is research-driven
vocabulary that works.

Mrs Wordsmith is on a mission to transform the way children learn words,
in a way that matters to them.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180621005716/en/