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Independent Research Firm Shows $7.8M in Economic Benefit from ForeSee CX Suite

ForeSee, the pioneer of Voice of Customer (VOC) solutions, today
released the findings of Forrester’s Total Economic Impact™ (TEI) Of
ForeSee, a commissioned study conducted by Forrester Consulting on
behalf of ForeSee. The study revealed that organizations using ForeSee®
CX Suite can expect $7.8M in economic benefits and a return on
investment (ROI) of 315 percent over three years, with payback in less
than three months.

Forrester conducted in-depth interviews with a number of ForeSee
customers, including leaders in retail, utilities and
telecommunications, who are using ForeSee to systematically measure and
improve satisfaction and likelihood to recommend and increase
conversions. This data was used to develop a composite organization
against which the benefits of the investment were measured to quantify
the total economic impact ForeSee has on an organization.

Forrester’s TEI methodology showed that a firm with 30,000 employees
using the ForeSee CX Suite can achieve:

“ForeSee prioritizes where we put our finite resources,” said one
Forrester TEI interviewee. A direct marketing and operations director
for an apparel company expanded on value of ForeSee by commenting, “We
wanted an external group—that we trusted—to provide quantitative
insights that would dictate the path forward and demonstrate the
financial benefits for each of those paths.”

Organizations interviewed for the study indicated a number of other key
results that contribute to a customer-centric culture, including:

“The financial currency of CX is here. Historically, CX programs have
been hard to quantify, but this study demonstrates how our customers are
using CX to measure their most important KPIs and link those
improvements to increased conversion and revenue,” said Lenny Nash,
Chief Revenue Officer, ForeSee. “Using ForeSee’s proven causal model,
companies can increase satisfaction and likelihood to recommend and
accelerate the business results from a fine-tuned customer journey.”

The Total Economic Impact is a methodology developed by Forrester to
help companies demonstrate and realize the tangible value of IT
initiatives to both senior management and other key business
stakeholders.

Download the free study, The Total Economic Impact of ForeSee CX
Suite, by visiting www.foresee.com/tei
or register for a free live webinar
on July 11th, featuring Forrester Senior Consultant Kathleen Byrne.

About ForeSee

Founded in 2001, ForeSee is the pioneer of voice of customer (VOC)
solutions that measure and improve the customer experience. ForeSee CX
Suite is powered by the only proven causal model that accurately
connects CX improvements to business outcomes, empowering business
leaders by providing strategic and tactical CX decisioning. Thousands of
leading organizations in retail, financial services, energy and
utilities, and the public sector rely on ForeSee to give certainty to
their CX initiatives. Visit www.foresee.com to
learn more or schedule a demo.

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