IRI Announces Enhancements to IRI Verified Audiences

IRI®, a global leader in innovative solutions and services
for consumer, retail and media companies, today announced new,
innovative audience solutions for IRI Verified Audiences to improve how
CPG manufacturers and retailers reach their consumers. As the only 100
percent deterministic audiences based on purchase behavior, IRI Verified
Audiences enable unprecedented personalization, targeting and messaging
capabilities that improve marketing performance compared to other
providers that rely on modeled behaviors.

The six new audience solutions announced today enhance IRI Verified
Audiences to include audiences built on a combination of product
attributes, longitudinal household purchase behavior price sensitivity,
product purchase cycles and seasonal purchase patterns in a more diverse
array of categories than ever before.

“IRI’s continued investment in Verified Audiences — the only audience
solution capable of tailoring marketing campaigns toward households with
a proven purchase history in a particular product or category — has
helped our clients deliver greater relevance to their consumers and
deploy their marketing resources with maximum efficiency, for optimal
return,” said Nishat Mehta, president of the IRI Media Center of
Excellence. “With these latest solutions, IRI clients can reach
households at the most critical times in their purchase cycle or based
on their price sensitivity, and improve campaigns in-flight based on
frequently updated conversion data. These cutting-edge, industry-leading
solutions leverage resources from IRI’s vast data assets, and
demonstrate our continued commitment to leveraging data and insights to
deliver the best consumer experience, driving growth for our clients.”

The six new IRI Verified Audiences solutions IRI announced today include:

IRI Purchase-Cycle, Share-of-Wallet, Price-Sensitivity, Lifestyle and
In-Flight Conversion Verified Audiences are available to IRI clients
today, either separately or in conjunction with IRI’s other
industry-leading media capabilities. Random-Weight Verified Audiences
will be available in the market later this summer.

To learn more about IRI’s Verified Audiences and how hyper-relevant
targeting can drive growth for your business, please contact IRIAudiences@IRIworldwide.com.

Helpful Links

IRI Verified Audiences Press Release: https://www.iriworldwide.com/en-US/insights/news/IRI-Announces-Next-Generation-Purchase-Based-Targeting-Capabilities-With-IRI-Verified-Audiences

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders across multiple industries and sectors to create
innovative joint solutions, services and access to capabilities to help
its clients more effectively collaborate and compete in their various
markets, and exceed their growth objectives. IRI is committed to its
partnership philosophy and continues to actively enhance its open
ecosystem of partners through alliances, joint ventures, acquisitions
and affiliations. The IRI Partner Ecosystem includes such leading
companies as 84.51°, Adobe, The Boston Consulting Group, comScore,
Data Plus Math, Experian, GfK, Gigwalk, Ipsos, Mastercard Advisors,
MaxPoint, Omnicom, Oracle, Pinterest, Research Now, Simulmedia, SPINS,
Survey Sampling International, Univision, Viant, Yieldbot and others.

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers, financial services and media companies grow their businesses.
A confluence of major external events — a change in consumer buying
habits, big data coming into its own, advanced analytics and
personalized consumer activation — is leading to a seismic shift in
drivers of success in all industries. With the largest repository of
purchase, media, social, causal and loyalty data, all integrated on an
on-demand, cloud-based technology platform, IRI is empowering the
personalization revolution, helping to guide its more than 5,000 clients
around the world in their quests to remain relentlessly relevant,
capture market share, connect with consumers, collaborate with key
constituents and deliver market-leading growth. For more information,
visit www.iriworldwide.com.

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