Jackson CEO Barry Stowe Spotlights the Importance of Protected Retirement Income in Newly Released Video

National Life Insurance Company® (Jackson®)
serves as a co-chair and founding member of the Alliance for Lifetime
Income, and is helping lead the charge in uniting 24 of the nation’s
financial services companies to raise awareness of the country’s looming
retirement crisis. As part of the kickoff activities in Washington D.C.,
Chief Executive Officer Barry Stowe addressed the need for protected
retirement income — income that is sheltered from market volatility and
longevity risk.

This press release features multimedia. View the full release here:

“Jackson helped to establish the Alliance for Lifetime Income because it
is critically important for our industry to work together to solve a
genuinely pressing social issue — millions of Americans are retiring
every year without adequate financial security,” said Stowe. “Financial
freedom at its core means freedom from worry. By partnering with
third-party advocates, academic experts and policymakers to address this
problem, we can provide Americans with protected income solutions that
will last through their entire retirement lives.”

The Alliance is an important next step in Jackson’s commitment to
changing the narrative around the need for more comprehensive retirement
planning and providing educational resources for financial professionals
and consumers. The company has also rolled out an integrated educational
marketing campaign addressing the need for lifetime income at RetireReassured.com,
and is planning several upcoming initiatives over the coming year to
support the campaign.

A recent study conducted jointly by Jackson and the Insured Retirement
Institute (IRI), The
Language of Retirement 2017: Advisor and Consumer Attitudes Toward
Securing Income in Retirement, revealed most Americans favor
financial strategies that offer guaranteed lifetime income1,
yet they are largely unaware that annuities can provide this feature.
The study found that while three-quarters of all consumers surveyed said
they were familiar with annuities, less than half understood an annuity
can provide lifetime income.

“This disconnect is devastating to American savers and the advisors who
are trying to serve the best interests of their clients,” said Stowe.
“It’s our job to educate Americans and ensure they know annuities are
designed to prevent consumers from outliving their income.”

Through its nationwide, multi-year, integrated educational campaign, the
Alliance seeks to motivate consumers and financial advisors by bringing
together key member companies within the retirement industry to offer
important educational resources, including an interactive website
(RetireYourRisk.org). The Alliance will also be focusing on developing
new, simpler language that the retirement industry can use with
consumers and financial advisors to break down the complexities and
answer common questions about lifetime income solutions, including

For news, updates and content from the Alliance for Lifetime Income,
visit www.AllianceforLifetimeIncome.org
and follow the Alliance on Twitter,
and/or Facebook.

About Jackson

Jackson is a leading provider of retirement products for industry
professionals and their clients. The company offers a diverse range of
products including variable, fixed and fixed index annuities designed
for tax-efficient growth and distribution of retirement income for
retail customers, and fixed income products for institutional investors.
With $264.4 billion in IFRS assets*, Jackson prides itself on product
innovation, sound corporate risk management practices and strategic
technology initiatives. Focused on thought leadership and education, the
company develops proprietary research, industry insights and financial
representative training on retirement planning and alternative
investment strategies. Jackson is also dedicated to corporate social
responsibility and supports nonprofits focused on strengthening families
and creating economic opportunities in the communities where its
employees live and work. For more information, visit www.jackson.com.

*Jackson has $264.4 billion in total IFRS assets and $250.0 billion in
IFRS policy liabilities set aside to pay primarily future policyowner
benefits (as of December 31, 2017). International Financial Reporting
Standards (IFRS) is a principles-based set of international accounting
standards for reporting financial information. IFRS is issued by the
International Accounting Standards Board in an effort to increase global
comparability of financial statements and results. IFRS is used by
Jackson’s parent company.

Jackson National Life Insurance Company is an indirect subsidiary of
Prudential plc, a company incorporated in England and Wales. Prudential
plc and its affiliated companies constitute one of the world’s leading
financial services groups. It provides insurance and financial services
through its subsidiaries and affiliates throughout the world. It has
been in existence for over 165 years and has $905.4 billion in assets
under management (as of December 31, 2017). Prudential plc is not
affiliated in any manner with Prudential Financial, Inc., a company
whose principal place of business is in the United States of America.

Jackson is the marketing name for Jackson National Life Insurance
Company and Jackson National Life Insurance Company of New York.

This press release may contain certain statements that constitute
“forward-looking statements.” Forward-looking statements include
statements concerning plans, objectives, goals, strategies, future
events or performance, and underlying assumptions and other statements
which are other than statements of historical facts. However, as with
any projection or forecast, forward-looking statements are inherently
susceptible to a number of risks and uncertainties and actual results
and events could differ materially from those currently being
anticipated as reflected in such forward-looking statements. There can
be no assurance that management’s expectations, beliefs or projections
will result or be achieved or accomplished. Any forward- looking
statements reflect Jackson’s views and assumptions as of the date of
this press release and Jackson disclaims any obligation to update
forward-looking information.

Before investing, investors should carefully consider the investment
objectives, risks, charges and expenses of the variable annuity and its
underlying investment options. The current contract prospectus and
underlying fund prospectuses, which are contained in the same document,
provide this and other important information. Please contact your
representative or the Company to obtain the prospectuses. Please read
the prospectuses carefully before investing or sending money.

Annuities are issued by Jackson National Life Insurance Company (Home
Office: Lansing, Michigan) and Jackson National Life Insurance Company
of New York® (Home Office: Purchase, New York). Variable
products are distributed by Jackson National Life Distributors LLC. May
not be available in all states and state variations may apply. These
contracts have limitations and restrictions, including possible
withdrawal charges, recapture charges and excess interest adjustments
(interest rate adjustments in New York). Contact your representative or
the Company for more information.

Annuities are long-term, tax-deferred investments designed for
retirement. Variable annuities involve investment risks and may lose
value. Earnings are taxable as ordinary income when distributed and may
be subject to a 10 percent additional tax if withdrawn before age 59½.

Guarantees are backed by the claims-paying ability of the issuing
company, and do not apply to the principal amount or investment
performance of a variable annuity’s separate account or its underlying
investments. They are not backed by the broker/dealer from which this
annuity contract is purchased, by the insurance agency from which the
annuity contract is purchased or any affiliates of those entities, and
none makes any representation or guarantees regarding the claims paying
ability of the issuing company.

Optional benefits are available for an extra charge in addition to the
ongoing fees and expenses of the annuity.

Annuities are issued by Jackson National Life Insurance Company® (Home
Office: Lansing, Michigan) and in New York by Jackson National Life
Insurance Company of New York® (Home Office: Purchase, New York).
Variable annuities are distributed by Jackson National Life Distributors
LLC, member FINRA.

PR3202 06/18

1 Guarantees are backed by the claims-paying ability of the
issuing insurance company. Guaranteed lifetime income is available
through two different options, annuitization and optional living
benefits. Please note that not all optional living benefits offer
guaranteed lifetime income, are not available on all annuity products
and may have an additional charge.

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