Market Segmentation Engagement Helped a Leading Polymer Manufacturer Make Better Strategic Marketing Decisions | Infiniti Research

Infiniti Research, a global market and customer intelligence solutions
provider, has announced the completion of their new market
segmentation study on the chemical industry. A leading player in the
chemical industry wanted to find market segments with the most potential
and address their precise needs to improve the overall market share.

This press release features multimedia. View the full release here:

Market Segmentation Engagement A Case Study on How We Assisted a Leading Polymer Manufacturer to Make Better Strategic Marketing Decisions. (Graphic: Business Wire)

According to the chemical industry experts at Infiniti,
“The global demand for the polymer is anticipated to witness a
considerable growth over the coming years due to several factors,
including the rise in demand for plastics across several vertical
industries such as food and beverages and packaging.”

for a Proposal to see how Infiniti Research’s solutions can
help you.

A polymer is a natural substance that is made of macromolecules. They
form the basis of minerals such as diamond, quartz, and feldspar.
Polymers also contain man-made materials such as paper, concrete, glass,
plastics, and rubbers. The increasing demand for polymers can be
attributed to the growth of end-user industries such as packaging,
automotive, transport rails, telecommunication, and infrastructure from
developing economies. The growth in the adoption of polymer-based
products is mostly due to the lightweight, strength, and design
flexibility presented by them.

The market segmentation engagement solution offered by Infiniti helped
the client to improve their overall organizational performance by
enhancing their business strategies. The client was able to understand
the global situation and the competitive environment of the polymer
manufacturing market space, which, in turn, aided them in making better
strategic marketing decisions and improve their overall business growth.

This market segmentation engagement solution
provided benefits that helped the client to:

This market segmentation engagement solution
provided predictive insights on:

View the complete market segmentation engagement study here:

Market Segmentation Engagement: A Case Study on How We Assisted a Leading Polymer Manufacturer to Make Better Strategic Marketing Decisions

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 15+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180618005598/en/