Mayor Ted Wheeler, City Officials and Intel, AT&T, Current by GE, and PGE celebrate Traffic Safety Sensor Project

Mayor Ted Wheeler joined officials from the Portland Bureau of
Transportation and representatives from Intel (NASDAQ: INTC), AT&T
(NYSE: T), Current by GE (NYSE: GE) and Portland General Electric (NYSE:
POR) today to celebrate the Traffic Sensor Safety Project, the first
major milestone for Smart
City PDX, the City of Portland’s effort to use data and technology
to improve people’s lives.

This press release features multimedia. View the full release here:

Installation of one of Portland’s Current by GE CityIQ nodes (Photo: Business Wire)

Rather than starting with a technology and looking for reasons to use
it, Smart City PDX is structured to first identify inequities and
disparities in the city and then strategically apply data and technology
to address those challenges.

On June 20, 2018, Portland City Council will vote on the Smart City
PDX Priorities Framework, a structured process for evaluating new
technologies, uses of information, and related partnerships to ensure
they provide tangible benefits to the people of Portland. As the first
project under the Smart City PDX banner, the Traffic Safety Sensor
Project helped to inform the development of the Priorities Framework.

For the Traffic Sensor Safety Project, the City is installing 200
Current by GE CityIQ™
sensors, powered by Intel® IoT technology, on SE Division, 122nd and SE
Hawthorne, three of Portland’s deadliest streets. The sensors will
provide around-the-clock counts of vehicles and pedestrians as well as
information about vehicle speeds. With this new data, city traffic
engineers can improve street safety design and support Portland’s Vision
Zero goal of making the streets safe for all users.

“Portland is leading the country in this important data effort,” said
Mayor Ted Wheeler. “We are at the forefront of using advanced technology
to make our cities safer for pedestrians, cyclists and drivers, helping
people more easily get around, save time and reduce the possibility of
crashes. This pilot is a significant step in acquiring and utilizing
data to make critical decisions.”

“Designing safe streets starts with good data,” said PBOT Director Leah
Treat. “Until now, collecting this data was time and volunteer
intensive. Now with these smart sensors, we can get real-time data about
how Portlanders are using our streets. As a result, our traffic
engineers will be smarter and Portlanders will be safer.”

In addition to improved data insights, the CityIQ open platform is
designed to handle future growth using the exact same street lighting
infrastructure, so Portland can continue adapting and developing new
applications that meet the specific needs of the city and its residents.

“Portland is a great example of how every city is able to tailor their
solution to meet specific challenges and opportunities,” said Austin
Ashe, Smart Cities General Manager for Current
by GE. “For example, we will be working with Portland to extract
bicycle data to better understand the bicycle traffic volume and
cyclists’ interactions with vehicle and pedestrian traffic to improve
safety for all.”

“As a leader in IoT and Smart Cities, we know the transformational
benefit that technology can have on cities,” said Michael Zeto, VP of
AT&T IoT and General Manager of Smart Cities. “Portland is at the
forefront of unlocking these possibilities and we expect our AT&T
Digital Infrastructure to have a strong impact on improving safety and
efficiency in the community.”

The safety project is part of Smart City PDX, the City of Portland’s
urban data and technology strategy. A finalist in the 2016 Smart City
Challenge sponsored by the United States Department of Transportation,
Portland has continued to expand its overall effort to use data and
technology to increase safety, reduce inequities and improve the quality
of life for Portlanders.

“Smart collaborations between city officials, corporations and software
developers are creating infrastructures that empower citizens while
making our cities more resilient and responsive. The City of Portland
deployment of smart traffic sensors is a great example of this and will
improve the safety and quality of life for its citizens,” said Jonathan
Ballon, vice president, Internet of Things Group at Intel. “Together,
Intel, Current by GE, Portland General Electric (PGE) and AT&T provide
an innovative smart lighting solution to enhance Portland’s downtown
infrastructure, optimize traffic patterns, and increase safety.”

The sensor project, which installed new mast arms and the sensors on
street light poles on the three corridors, costs
$1,012,000. It was funded with general transportation revenue,
system development charges and contributions by the project’s private
sector collaborators.

“PGE is thrilled to be working with the city on a number of smart city
initiatives,” said Larry Bekkedahl, vice president of transmission and
distribution, PGE. “By partnering and innovating together, we can create
a more purposeful, informed, and sustainable way of living.”

The data gathered from the sensors will be collected in the Portland
Urban Data Lake (PUDL). Part of the overall Smart City PDX initiative,
PUDL will collect, store, combine, and analyze data from a variety of
sources including the Traffic Safety Sensor Pilot. The goal of PUDL is
to provide a foundation for data-driven decision making, helping the
City of Portland to harness the power of data to improve City services.

About PBOT: The Portland Bureau of Transportation (PBOT) is the
steward of the City’s transportation system, and a community partner in
shaping a livable city. We plan, build, manage and maintain an effective
and safe transportation system that provides access and mobility. Learn
more at www.portlandoregon.gov/transportation

About Current, powered by GE

Current is the digital engine for intelligent environments. A
first-of-its-kind startup within the walls of GE (NYSE: GE), Current
blends advanced LED technology with networked sensors and software to
make commercial buildings, retail stores and industrial facilities more
energy efficient & digitally productive. Backed by the power of Predix*,
GE’s platform for the Industrial Internet, and a broad ecosystem of
technology partners, Current is helping businesses and cities unlock
hidden value and realize the potential of their environments. www.currentbyge.com

About AT&T

AT&T Inc. (NYSE:T)
helps millions around the globe connect with leading
entertainment, business, mobile and high speed internet services. We
have the nation’s largest and most reliable network** and the best
global coverage of any U.S. wireless provider. We’re one of the world’s
largest providers of pay TV. We have TV customers in the U.S. and 11
Latin American countries. More than 3 million companies, from small to
large businesses around the globe, turn to AT&T for our highly secure
smart solutions.

AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
Additional information about AT&T products and services is available at
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© 2018 AT&T Intellectual Property. All rights reserved. AT&T, the Globe
logo and other marks are trademarks and service marks of AT&T
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contained herein are the property of their respective owners.

**Coverage not avail. everywhere. Based on overall coverage in U.S.
licensed/roaming areas. Reliability based on voice and data performance
from independent 3rd party data.

About Portland General Electric Company: Portland General
Electric (NYSE: POR) is a fully integrated energy company based in
Portland, Ore., serving 877,000 customers in 51 cities. For more than
125 years, PGE has been delivering safe, reliable energy to Oregonians.
With 2,900 employees across the state, PGE is committed to building a
cleaner, more efficient energy future. Together with its customers, PGE
has the No. 1 voluntary renewable energy program in the U.S. For more
information, visit PortlandGeneral.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180618005464/en/