One in Three India Smartphone Owners will Consider 4G Featurephone Says Strategy Analytics

According to the latest Strategy Analytics Handset Country Share Tracker
report “India 4G Featurephones: Interest, Purchase Intention &
Forecast” 4G Featurephones will be hugely disruptive. The Indian
Smartphone market is already intensely competitive but half of India
smartphone owners are familiar with 4G featurephones and 1 in 3 are
considering them as either a replacement for their smartphone or as an
additional device.

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One in Three India Smartphone Owners will Consider 4G Featurephone Says Strategy Analytics (Graphic: Strategy Analytics)

Strategy Analytics mobile intelligence platform, AppOptix
polled our panel of Android users in India to provide a pulse on the
volatile smartphone and 4G featurephone market in Q2 2018. Clients of
the Handset Country Share Tracker Service can access the full report here.
David Kerr VP at Strategy Analytics noted, “The 4G Featurephone
phenomena reflects huge pent up demand for a more affordable smartphone
like experience either as a replacement for existing devices or as an
additional device for the huge portion of India buyers who use multiple
Sim. 4G Featurephones will without doubt be a major factor in the
replacement cycle in 2018 and 2019. There is huge interest in a cheaper
4G experience as can be seen from our Android AppOptix panel results

Rajeev Nair, Senior Analyst noted, “The battle for replacement
smartphone sales is intense with no local India vendor in the top six
positions in Q1
2018. 4G Feature phones are set to grow by 4X in 2018 and could
capture more than half of the overall feature phone market in India
through 2020. However, the new Android GO based smartphones are expected
to challenge this growth momentum from H2 2018 onwards.”

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