Peloton Unveils $3,195 Rowing Machine

Peloton (NASDAQ: PTON) has introduced new rowing machines to its lineup as it strives to expand its customer base and return to a profit. The Peloton Row will be available on the company website for preorder in the U.S. starting today for a total of $3,195, with deliveries expected to begin in December.

For an additional USD44 a month, customers will be able to purchase Peloton’s All-Access Membership. Though the membership is not a requirement to use the rower, classes have always been the company’s specialty. If a customer is already paying for All-Access, they can add the Row to their account for no additional cost.

“It has always been our goal to offer convenient and engaging workouts wherever, whenever. We’ve continuously challenged ourselves to create new, differentiated products and experiences for our Members and Peloton Row is the latest example,” co-founder and CTO Tom Cortese says in a release. “I’m proud of the work we’ve done to enter the rowing category. Peloton Row will introduce more people to this incredibly efficient and effective discipline and keep them motivated no matter where they are on their fitness journey.”

Furthermore, Peloton announced that it has partnered with Amazon to begin selling its products on the e-commerce retailers’ website. The move is expected to help Peloton reach new customers. The venture is Peloton’s first attempt outside of its direct-to-consumer business.