the webby-award winning, augmented reality beauty platform with over 100
million users, is excited to announce a collaboration with the new
make-over beauty competition show, THE
LOOK: ALL STARS, which will be hosted by actress Tori Spelling and
Style Guru Kim Vo. The hour-long show will focus on makeovers executed
by respected hair stylists, makeup artists and fashion stylists who will
complete and create two makeovers each episode. The show will take a
360-degree approach and allow the audience to engage with the show
through a number of different platforms, including the Perfect365 app.
Perfect365 will create and release four new looks in the app each week
leading up to the show so users can get a sneak peek of beauty looks,
then watch the show to see how these looks were created. Perfect365 will
also feature artists from the show in the Explorer Community as well as
feature makeup brands from the show within the TOOLS section.
“We are excited about the partnership with Perfect365 as it allows
viewers on the CW and MyNetwork the opportunity to try on looks from the
show in real time so they can get instant gratification and engagement
as well as learn about cutting edge products used on the set. The show
features established talent from the worlds of fashion and beauty and we
can’t wait for the viewers to get to experience those looks at home,”
says Gregory Butler, executive producer of THE LOOK: ALL STARS.
Through this partnership, THE LOOK: ALL STARS audience will get to
engage with the show in a completely new way, trying on looks from the
show in real time or on their photos using Perfect365’s advanced Face
Detection technology. This technology allows for the most accurate
virtual makeup placement possible, both on photos and in live video in
the Augmented Reality “Live Mirror” feature.
In addition, THE LOOK: ALL STARS and Perfect365 will host a giveaway
with brand products from the show. The giveaway will start on July 5 at
12 pm PST and end on July 11 at 12 pm PST.
To be entered for a chance to win prizes from the show’s official
sponsors valued at $400 you must follow @thelookallstars,
@perfect365_official, @babylissprousa, @mirabellabeauty, @cucciocolour
and tag two friends in the comments below. We will announce the winners
on July 12! And don’t forget to tune into @thelookallstars on @thecw on
“We are excited to be a part of this innovative show that celebrates
talent in the fashion and beauty industry, while also engaging viewers
through Perfect365’s technology,” says Cara Harbor, Perfect365 Director
of Marketing. “This on-going collaboration proves that digital beauty is
continuing to grow and marks a shift in the way TV shows and brands will
continue to utilize technology like Perfect365 to engage with their
audiences in different ways.”
LOOK: ALL STARS will air nationally every week starting June 24 on
CW/MyNetwork TV stations of Sinclair Broadcast Group. The first looks
from Perfect365 will be released in the app on June 24, 2018.
Perfect365 is one-of-a-kind because it uses advanced Face Detection
technology that allows for the most accurate virtual makeup placement
possible, both on photos and in live video. As a result, any makeup
design looks realistic because the app knows exactly where eyeshadow
should be applied, how to contour the cheekbones, where to place
eyeliner, and now even where to apply lashes. With more than 200 one-tap
makeup looks, over 20 customizable makeup and tweaking tools, Style it!
clothing and accessory recommendations, hair styles, and step-by-step
tutorials for recreating looks in real-life, Perfect365 has become the
go-to app for selfie, makeup and fashion enthusiasts around the world.
The app has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from GSN’s
hit TV show Skin
Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels.
Users also benefit from the app’s “try before you buy and apply” digital
makeup looks from top brands including celebrity makeup artist Susan
Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, Ardell,
Chella and the fast growing indie label Nudestix.
As a part of its commitment to building a leading beauty platform for
consumers and businesses, Perfect365 seeks to actively engage in
partnerships with beauty brands, retailers and artists. For more
information about product partnership opportunities, please contact firstname.lastname@example.org.
For more information about makeup artist and indie brand partnership
opportunities, please contact email@example.com.
For more information on Perfect365, high-res images, and screenshots,
please visit http://www.perfect365.com/press/.
The app is available for iOS (iPhone,
(phone and tablet) devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
© 2018 Perfect365, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of Perfect365 Technology Company
Ltd. in the United States and/or other countries. All other trademarks
are the property of their respective owners.
About The Series:
THE LOOK: ALL STARS is a one-hour reality TV competition series, airing
prime-time Sundays from June 24th, syndicated nationally across CW and
MyTV Network stations. The show is focused on head to toe makeovers
performed by respected established hair, makeup and fashion stylists who
compete and deliver two makeovers per episode. For continuous updates on
the show, participants, products used and behind the scenes follow
@thelookallstars, #thelookallstars. www.thelookallstars.com
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