Press Release – Paris, June 18, 2018
Today Pernod Ricard is launching a series of four episodes entitled
“Mindset,” available on a dedicated platform, http://mindset.pernod-ricard.com.
Each of these four short videos feature a scene played by actor Robert
Hoehn, made popular by “What the F*** France” viral videos, which
he co-directs. Sharing the same humorous and eccentric tone, this
outstanding performer talks in a stand-up fashion about 4 moments
marking Pernod Ricard employees’ lives. These four stories illustrate a
mindset combining excitement and conviviality, even when dealing with
the most inextricable situations, which employees are able to overcome
thanks to their drive and commitment.
In one of these episodes, Robert Hoehn talks, in his very own style,
about the exploit of Ronnie and Steven, two Scottish employees of the
Miltonduff distillery who, armed only with shovels and sand bags, defied
a torrential rainstorm to prevent their production site from flooding.
Defined by its “Creators of Conviviality” signature, Pernod Ricard has
transformed its unique culture and its employees’ pride into a key
element of its identity. Alexandre Ricard formally defined the notion of
Mindset in 2015, coinciding with his appointment as Chairman & CEO. He
also turned Mindset into one of his two strategic priorities, along with
growing financial results.
“Our 18,500 employees are permanently encouraged to improve, to be
bold, and to dare. This is what the two first Mindset series –
broadcasted internally – showed. This new work, now broadcasted
externally, falls within this mindset. It illustrates how the Group goes
beyond traditional corporate communication codes to bring our employees’
value and dedication to life,” explains Olivier Cavil, Group
According to the results from the latest Willis Towers Watson
independent study, 88% of the Group’s 18,500 employees are committed or
highly committed, and 96% claim to be proud to be associated with their
company. These results are well above international companies’
benchmarks within the FMCG industry.
About Pernod Ricard
Pernod Ricard is the No.2 worldwide in Wines & Spirits with
consolidated Sales of € 9,010 million in FY17. Created in 1975 by the
merger of Ricard and Pernod, the Group has undergone sustained
development, based on both organic growth and acquisitions: Seagram
(2001), Allied Domecq (2005), and Vin&Sprit (2008). Pernod Ricard holds
one of the most prestigious brand portfolios in the industry: Absolut
Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The
Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana
Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier- Jouët
champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and
Kenwood wines. Pernod Ricard employs a workforce of around 18,500 people
and operates through a decentralized organization, with 6 “Brand
Companies” and 86 “Market Companies” established on each key market.
Pernod Ricard is strongly committed to a sustainable development policy
and encourages responsible consumption. Pernod Ricard’s strategy and
ambition are based on 3 key values guiding its expansion:
entrepreneurial spirit, mutual trust, and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:
FR0000120693) and is part of the CAC 40 index.
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