Postmates, soon to be a division of uber, announced it is launching a retail platform before the holidays season. The new space will allow customers to get quick delivery from clothing, home, beauty and wellness stores.
The platform is set to commence in Los Angeles, and is intended to expand to other locations by 2021. According to senior vice president of business, Mike Buckley, the coronavirus pandemic incentivized Postmates to hasten its expansion into retail. Buckley, who previously worked for Nike, was onboarded to lead the initiative.
“Holiday shopping is a big driver of volume for merchants and so we wanted to get this solution to them as quickly as we could and help them tap into increased demand,” said Buckley.
Customers in the Los Angeles area will be able to view the feature through a tab marked “retail” within the app. To start, it will feature stores such as Estee Lauder’s Le Labo, home goods retailer Parachute Home and men’s clothier Buck Mason. The company anticipates to entice holiday shoppers that are cautious of exposing themselves by going to in-person stores.
The novelty makes Postmates competitive with Amazon, which similarly offers instant delivery.
“We actually can deliver in some cases faster than Amazon,” said Buckley. “And the experience we’ve created helps create exposure to consumers, and then also creates an opportunity to deliver that product really rapidly.”
Other delivery platforms are also experimenting with retail. Instacart newly teamed up with Sephora and DoorDash partnered with Macy’s.
“Consumer habits are changing fast amidst the pandemic,” said Carly Brush, DoorDash’s director of retail. She said consumers want to know “how can they access the local shops in their cities that they used to visit in-person in hours, not days or weeks.”