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Progress Partners Advises on Sale of Swiftpage to SFW Capital Partners

Progress Partners, a Boston- and New York-based M&A advisory firm, is
pleased to announce that it has advised on the sale of Swiftpage,
the provider of Act!
CRM software, a leading cloud-enabled platform aimed at helping small
and mid-sized businesses grow, to SFW
Capital Partners (“SFW”), a specialized private equity firm that
invests in the middle market across the information value chain with a
particular focus on information, software, and analytical
instrumentation.

SFW’s principals have supported the growth and development of some of
the most successful and well-regarded analytical information, data
network and workflow management companies, including DaySmart Software,
Gerson Lehrman Group (GLG), AGDATA, MD Buyline, Keypoint Intelligence,
Telephia and IAG Research. With SFW’s strategic support and resources,
Swiftpage plans to make significant investments to expand its product
portfolio, enhance sales and marketing capabilities, and meaningfully
accelerate growth.

“We are excited to enter a new era of growth under SFW, where their
expertise will add invaluable guidance and support. SFW will help us
further cement our position as the market leader in CRM software for
SMBs,” said John Oechsle, CEO of Swiftpage.

Through its experience transitioning DaySmart Software from a license to
a subscription product offering, SFW Capital fundamentally understands
Swiftpage’s business model and is well positioned to help drive
Swiftpage’s next era of growth. “Progress Partners found us the perfect
buyer in every aspect of the term,” said Lorcan Malone, COO of Swiftpage.

Omair Sarwar, a Principal at SFW who will be joining the Swiftpage Board
of Directors stated “Swiftpage exhibits the key characteristics
that we look for in our investments within the information management
and workflow solutions sectors: mission-critical products, large
addressable markets, and a potential to unlock meaningful growth through
a range of strategic and operational initiatives.”

As the exclusive advisor to Swiftpage in the transaction, Progress
Partners and senior managing director Chris Legg were pleased with
the successful outcome.

“We have worked closely with the Swiftpage management team and are
pleased to have found a partner who appreciates their story and
impressive track record. Together, Swiftpage and SFW share a common
vision for the future and it will be exciting to watch them take the
business to new heights.”

To learn more, please read SFW Capital Partner’s press release here.

About Swiftpage

Swiftpage, with operations in Denver, CO, Scottsdale, AZ, and Newcastle,
UK, is a leading provider of software and services that help small and
mid-sized businesses grow. Swiftpage is the maker of Act! the pioneer
and an innovator in the CRM space, serving over 500,000 users in over
100 countries. The award winning solution makes it easy to grow your
small business with powerful sales and marketing tools and a flexible
CRM platform. To learn more, visit www.swiftpage.com.

About SFW Capital Partners

SFW Capital Partners is a specialized private equity firm that makes
strategic investments in mid-size companies across the information value
chain, with a particular focus on analytical information, software and
instrumentation, a sector that the principals of SFW have invested in
for over 20 years. SFW’s businesses manage and provide information,
data, and analytics that support critical decision-making and knowledge
transfer processes across all major industries and business functions.
These include, but are not limited to, providers of critical
information, knowledge management, software, workflow solutions, lab,
process and field instrumentation, control and monitoring solutions and
test, and inspection and certification services. For more information,
please visit www.sfwcap.com.

About Progress Partners

Progress Partners is a Boston and New York-based M&A advisory firm
working with emerging technology companies within media, marketing,
advertising sectors, serving SMB through Enterprise. Progress Partners
has advised on a range of deals including, Pandora’s
acquisition of AdsWizz, as well as Verves acquisition of Receptiv.
Progress Partners works with buyers and sellers of high growth companies
to complete M&A transactions, raise debt or equity capital, as well as,
develop and implement strategic growth plans. The firm’s high standards
of excellence, deep industry experience, extensive network, and
entrepreneurial background give Progress Partners the ability to build
and realize superior value for its clients. Securities offered by
Applied Capital, LLC, member of FINRA and SIPC. For more information,
please visit www.progresspartners.com.

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