PTC Provides Industrial Companies Clear Path to Value with Augmented Reality; Hot Technology Empowers People to See Their Business in New Ways

(NASDAQ: PTC) today announced at the sold-out LiveWorx®
digital transformation conference a wide range of new initiatives for
augmented reality (AR) coming out of its business unit dedicated to the
advancement and application of augmented reality in industrial settings.

Augmented reality is one of the fastest growing segments of the
technology market. AR superimposes digital information onto a person’s
view of the physical world. For manufacturers, augmented reality can
enhance all functions within the product lifecycle, including
engineering, manufacturing, marketing, sales, operations, and service.
The transformative nature of AR and the vast opportunities available to
businesses embracing AR were recently highlighted in a Harvard
Business Review article, co-authored by Harvard Business School
Professor, Michael Porter, and PTC CEO, Jim Heppelmann.

“We saw the significant benefit augmented reality could have for
enterprises years ago, and the market is beginning to catch up and
embrace the potential as well. Our recent momentum and continued focus
not only strengthens our leadership in this space, but also enables PTC
to help companies unlock the potential of augmented reality across all
kinds of environments and use cases more effectively,” said Jim
Heppelmann, president and CEO, PTC. “Our dedicated augmented reality
business unit enables us to sharpen our focus on the application of AR
in industrial settings and create additional opportunities for

Award-winning Technology and Top Talent Meet Under Vuforia BrandThe
dedicated PTC augmented reality business unit combines top talent and
award-winning technologies, including the Vuforia® platform,
the industry’s most advanced and widely adopted AR technology platform.
PTC has leveraged Vuforia to expand the capabilities of its
market-leading ThingWorx® Industrial Innovation Platform,
enabling customers to visualize, instruct, guide, and improve
interactions with physical things.

PTC’s augmented reality portfolio includes:

Annotations Come to Life with Availability of Vuforia Chalk for
Industrial Use CasesThe service use case for augmented reality
gets even more powerful with the commercial release of the Vuforia
Chalk™ remote assistance app that empowers people to solve technical
challenges faster by providing frontline technicians the instructions
and guidance they need in real time. Vuforia Chalk combines advanced
augmented reality technology with real-time video to connect a field
technician with an expert so that the expert can see the situation in
the field. The advanced computer vision technology in Vuforia Chalk
uniquely enables users to draw digital annotations that accurately
‘stick’ to physical objects, allowing the expert to guide the technician
through a process, step-by-step; even as a technician moves, a Vuforia
Chalk annotation will remain anchored to its original location.

Commercial availability of Vuforia Chalk for iOS and Android devices
begins today, with a free 30-day evaluation license available at chalk.vuforia.com.
Additionally, an enhancement enabling the use of Vuforia Chalk in
conjunction with Vuforia Studio is planned for Fall 2018.

Revolutionary Capability to Use AR for Training Added with
Acquisition of Waypoint LabsPTC recently acquired advanced AR
technology from Waypoint
Labs, an award-winning tech startup launched out of the MIT Media
Lab. Waypoint™ software can chronicle the real-time movements of a
person wearing an AR headset by monitoring the individual both
audio-visually and spatially in three dimensions. It enables users to
capture this information through a knowledge processing engine and
convert it into any number of formats, including an interactive website
with photos and videos, Microsoft Word documents with photos, or an
interactive AR training where trainees wear a similar headset. Waypoint
supports a variety of industrial use cases, such as enabling
manufacturers to create and distribute service manuals and product
documentation, and biotech labs to develop AR-powered standard operating
procedures (SOPs) to improve quality and compliance.

The Waypoint and recently acquired Reality
Editor™ software currently make up the PTC Reality Lab, a PTC
incubation zone for emerging augmented reality technologies. PTC is
working to integrate these newly acquired technologies into its existing
augmented reality portfolio.

Continued Support for AR DevicesTo make its entire AR
portfolio more accessible and impactful, PTC continues to collaborate
with leading hardware makers to advance the adoption of value-driving AR
experiences. Today, PTC is announcing its immediate support of Realwear
and Vuzix

Collaboration with Local Organizations to Advance AR InnovationPTC
has become the newest member of the MIT
Media Lab, an interdisciplinary research lab that encourages the
unconventional mixing and matching of seemingly disparate research
areas. This collaboration will focus on understanding and building
disruptive applications for AR and other technologies, with the goal of
leading companies to new levels of operational efficiency and business

PTC also recently announced a
philanthropic project with Boston Children’s Hospital, the number
one pediatric hospital in the United States, to explore the use of
augmented reality to help children with autism and related developmental
disorders communicate and learn more effectively. The collaboration
explores how augmented reality may be used to help children with autism
understand tasks and the world more fully, by helping to bridge the
physical and digital worlds by overlaying an image onto a physical
environment. This passion project offers an opportunity for AR
technology to make a real difference and improve lives.

Accolades, Adoption, and LiveWorx 18The Vuforia platform
has received accolades from industry experts and analysts, including a recent
award from Compass Intelligence for top B2B augmented reality application.
The Vuforia platform continues to be widely adopted, with over 6,500
customers using Vuforia in industrial settings. In addition, more than
10,000 participants have joined PTC’s Vuforia Studio Free Trial program,
providing valuable feedback on use case priorities and hardware
requirements, and over 500,000 registered developers use Vuforia as
their preferred platform to create AR apps.

The topic of AR will take center stage at LiveWorx 18 in keynotes, as
well as special sessions in which many customers, partners, developers,
and industry analysts will discuss their use cases and benefits derived
from the adoption of the Vuforia platform and other PTC AR solutions.

Additional Resources

About PTC (NASDAQ: PTC)PTC helps companies around the world
reinvent the way they design, manufacture, operate, and service products
in and for a smart, connected world. In 1986 we revolutionized digital
3D design, and in 1998 were first to market with Internet-based product
lifecycle management. Today, our leading industrial innovation platform
and field-proven solutions enable you to unlock value at the convergence
of the physical and digital worlds. With PTC, manufacturers and an
ecosystem of partners and developers can capitalize on the promise of
the Internet of Things and augmented reality technology today and drive
the future of innovation.


The timing of any product release, including any features or
functionality, is subject to change at PTC’s discretion.

PTC, Vuforia, ThingWorx, Creo, Chalk, Waypoint, Reality Editor,
LiveWorx, and the PTC logo are trademarks or registered trademarks of
PTC Inc. or its subsidiaries in the United States and other countries.

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