Remodeled Verlo Mattress Store Grand Opens in Ft. Atkinson, WI

Mattress, the national sleep products company, is grand opening a
completely renovated store in Fort Atkinson, Wisc. as part of its
national expansion plan to improve and increase its locations across the

This is a historic site for both the city of Fort Atkinson and for Verlo
Mattress, which offers mattresses, pillows, sleep technology and its
newest product, the v11 mattress line. With franchise stores across the
nation, Verlo Mattress has 23 locations in Wisconsin.

“We are excited to complete the Fort Atkinson store remodel, and are
especially proud of our franchise owners who are committed to growing
their business,” said Kathy Thornton-Bias, COO and President, Verlo
Mattress. “This is a special building for both the community and our
company, and we are excited to continue our mission of improving sleep
in Fort Atkinson.”

Founded in 1958, Verlo Mattress has a passion for providing its
consumers with sleep systems tailored to a person’s unique needs and
empowering them with all of the possibilities to sleep better. The Fort
Atkinson store has been located in the historic Creamery building since
2006. The building was constructed in 1920 and is located at the corner
of North Main Street and West Sherman Avenue. The Creamery also housed
the original headquarters for Verlo Mattress before moving to Milwaukee
in 2013.

Franchise owner, Adel Salameh purchased the Fort Atkinson building in
late 2015. The renovated Fort Atkinson store is the second location for
Salameh, and will hold its grand opening on June 23. “I am thrilled to
invest back in this community, bedding down for the long haul,” shares
Salameh. “With our renovations, we now offer our guests the best
possible mattress and sleep solution shopping experience Verlo, and even
the industry, has to offer!” Salameh also owns the location in
Watertown, Wisconsin.

This location utilizes the newest Verlo store concept that was designed
to elevate the mattress shopping experience. Some of the store’s
highlights include a welcoming hospitality area, a no-pressure sales
environment, and an easy-to-navigate showroom.

For more information about the newly remodeled Fort Atkinson location,
visit www.verlo.com/locations/wisconsin/fort-atkinson.

About Verlo Mattress

Verlo is passionate about helping people find the right sleep products –
at the best prices – because so much depends on a good night’s rest.
Verlo mattresses are built in local Verlo factories, sold at
consumer-direct prices and serviced locally with a Lifetime Comfort
Guarantee. Founded in 1958, Verlo has locations nationwide and a strong
footprint in its home state Wisconsin. For Franchise opportunities,
contact franchisedevelopment@verlo.com
or 414-312-5036.

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