Toys “R” Us is Making a Comeback

Toys “R” Us is making a comeback in over 400 locations, after having shut down its physical stores in 2018 following bankruptcy. The toy store is set to be available almost everywhere by the holidays.

The American you, clothing, and baby retailer will be located within US Macy’s (NYSE: M) as part of its partnership with its parent company, WHP Global. Toy “R” Us will be anywhere from 1,000 square feet to 10,000 square feet, depending on each Macy’s location.

The two companies originally launch their online partnership in August. Macy’s reported sales that were 15 times higher in the first quarter of 2022, partly due to the pairing with Toys “R” Us.

“Macy’s cannot wait to bring the Toys R Us experience to life in our stores,” said Nata Dvir, Macy’s chief merchandising officer. “We hope Toys R Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together. The customer response to our partnership with Toys R Us has been incredible, and our toy business has seen tremendous growth.”

Macy’s is also pursuing other partnerships amid its expansion plans. The retailer has had a positive turn of events in the last few months, even outperforming the competition.