TPG Capital Partners with Anastasia Beverly Hills

TPG Capital (TPG), the private equity platform of global alternative
asset firm TPG, announced today that it has entered into an agreement to
make a strategic minority investment in Anastasia Beverly Hills, a
high-growth, prestige beauty company. TPG is partnering with Anastasia
Beverly Hills to help enhance its operations and growth, with a focus on
e-commerce and international expansion. Terms of the transaction were
not disclosed.

“It has been incredible to watch Anastasia Beverly Hills evolve,” said
Anastasia Soare, Founder and CEO of Anastasia Beverly Hills. “With the
help of my daughter, Claudia, what started as a singular brow studio in
Beverly Hills has gone on to become one of the fastest growing companies
in today’s global beauty industry. Claudia and I are extremely excited
to announce our partnership with TPG. This is the next step in Anastasia
Beverly Hills’ evolution. Their minority stake in the company will allow
us to reach even more of our loyal fans across the globe.”

Anastasia Beverly Hills was founded in 1997 by Romanian-born
entrepreneur Anastasia Soare. Soare came to the United States with a
strong entrepreneurial vision and unique approach to beauty. Since
launching the brand, Soare has created an entirely new category in
cosmetics – eyebrows – centered around her revolutionary brow-shaping
technique, the patented Golden Ratio Eyebrow Shaping Method. In addition
to brows, Soare and her daughter, Claudia Soare, have expanded its
product set into the eyes, face, and lips categories, winning numerous
accolades for their breakthrough products, such as the Original Contour
Kit. With 17 million Instagram followers, the company uses social media
to cultivate a consumer community focused on product education, quality,
and artistry.

“Anastasia, Claudia, and their team have successfully built an
authentic, high-growth, and innovative brand that deeply resonates with
consumers,” said Paul Hackwell, Partner at TPG Capital. “As investors,
we are excited by the opportunity to partner with dynamic entrepreneurs
like Anastasia and Claudia to bring their vision to the next level. We
are impressed by the company’s differentiated product offering and
strong consumer advocacy, and look forward to working closely with
management to further accelerate growth.”

Across its funds, TPG has significant experience partnering with strong
consumer brands across industries to build and scale their businesses.
Select investments include Cirque du Soleil, Life Time Fitness, Rodan +
Fields, and Viking Cruises.

Imperial Capital acted as financial advisor to Anastasia Beverly Hills.
Goldman Sachs & Co. LLC, RBC Capital Markets, UBS Investment Bank, and
Deutsche Bank acted as financial advisors to TPG and are providing
financing for the transaction. Kirkland & Ellis served as legal advisor
to Anastasia Beverly Hills, and Ropes & Gray served as legal advisor to

About Anastasia Beverly Hills

Romanian-born beauty entrepreneur Anastasia Soare launched her namesake
brand with a Beverly Hills flagship salon in 1997 and the company’s
first product line in 2000. Rooted in the sacred geometry of the Golden
Ratio, ABH creates prestige cosmetics for a passionate prosumer audience.

ABH has received numerous accolades for products including cult classics
Brow Wiz, Contour Kit, Liquid Lipstick, and Eye Shadow Palettes, as well
as industry-wide recognition for digital innovation.

Soare was first to introduce and patent the Golden Ratio Eyebrow Shaping
Method, which has gone on to become a modern beauty essential. ABH
products are available at anastasiabeverlyhills.com, Dillard’s, Macy’s,
Nordstrom, Sephora, ULTA, and select retailers in over 25 countries. ABH
is committed to cruelty-free product formulation, testing, and

About TPG

TPG is a leading global alternative asset firm founded in 1992 with more
than $82 billion of assets under management and offices in Austin,
Beijing, Boston, Dallas, Fort Worth, Hong Kong, Houston, London,
Luxembourg, Melbourne, Moscow, Mumbai, New York, San Francisco, Seoul,
and Singapore. TPG’s investment platforms are across a wide range of
asset classes, including private equity, growth venture, real estate,
credit, and public equity. TPG aims to build dynamic products and
options for its investors while also instituting discipline and
operational excellence across the investment strategy and performance of
its portfolio. For more information, visit www.tpg.com.

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