TransPerfect Sponsors Independent Study Conducted by VICE Media Identifyingthe Impact of Young Travelers onKey Emerging Markets in the Travel Industry

TransPerfect, the world’s largest provider of language and technology
solutions for global business and the leading content globalization
partner for the travel industry, today announced the release of a
digital report entitled The
Future of Travel.

Independently authored by VICE Media, extensive research and surveys
were conducted to uncover key global high-value travelers over the next
20 years.

Economic forecasting identified eight countries spread over three
distinctive regions as the most significant emerging markets for youth
travel. These markets have large and growing youth populations with
access to resources that will enable them to shape global travel as they
enter their peak earning, spending, and traveling years.

The current youth population, ages 18–34, in these markets was surveyed
to explore these travelers’ preferences, mindset, planning methodology,
and travel barriers. The opportunity for brands is clear; research shows
a clear desire for translated travel products and digital content.
Demand for translated services will only continue to grow as the youth
population and emerging economies soar.

Dan O’Sullivan, Vice President of Travel Solutions at TransPerfect,
remarked, “As the language and cultural consulting partner of the
world’s leading travel companies, a common challenge we see faced by our
clients is the evolving demographics of the travel population, which
often limits them to be more reactive than proactive in their marketing
approach. Through this research, we hope to help our clients better
prepare their service offerings to provide the best-in-class experiences
for the emerging travelers.”

Julie Arbit, Vice President of Insight at VICE Media, added, “We were
excited to use our expertise as the preeminent youth media company to
conduct this research for TransPerfect. We are constantly exploring
global youth behavior and culture to fuel our content, and The Future
of Travel was a particularly interesting topic as travel is a
passion point we often use to help us and our audience better understand
the world.”

The full report can be obtained here
or by emailing travel@transperfect.com.

About TransPerfect

TransPerfect is
the world’s largest provider of language
services and technology
solutions for global business. From offices in over 90 cities
on six continents, TransPerfect offers a full range of services in 170+
languages to clients worldwide. More than 4,000 global organizations
employ TransPerfect’s GlobalLink® Product
Suite to simplify management of multilingual content. With an
unparalleled commitment to quality and client service, TransPerfect is
fully ISO
9001 and ISO
17100 certified. TransPerfect has global headquarters in New York,
with regional headquarters in London and Hong Kong. For more
information, please visit our website at www.transperfect.com.

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