Verlo Mattress Announced the Hiring of a Vice President of Marketing

Verlo Mattress announced the hiring of Dirk Stallmann as Vice President
of Marketing.

“I am excited to join Verlo and draw upon their 60 years of history in
the mattress business,” said Stallmann. “The story here is so different
from any in this space, and I’m looking forward to telling it.”

No stranger to marketing, Dirk brings 20 years of experience using
traditional and emerging platforms. He spent the past 11 years at
Steinhafels as the top marketing executive, where he helped grow market
share and played a key role to manage website design and build the
e-commerce business. In addition, Stallmann has worked in marketing at
both The Bon-Ton Stores and Kohl’s Department Stores.

Brought on to continue the growth of Verlo Mattress as a franchise
business, Stallmann has spent his initial time with Verlo getting
acquainted with individual franchise owners and their subsequent
businesses. He also launched partnerships who have strong franchise
experience, such as Clayton Kendall and Qiigo. “Our goal is to create an
easy-to-use marketing platform to help our franchisees increase unit
level economics while robust enough to scale with franchisor growth.”

“It is a dynamic time to be working at the crossroads of marketing and
retail given the many disruptions happening in both. The revolution in
technology during my career has quickly transformed the ‘push’ to
‘pull.’ The customer is moving very fast, and we need to keep pace.”

About Verlo Mattress

“Wake Up! Sleep Better” Verlo Mattress is passionate about
helping people to find the right sleep products. Founded in 1958, the
company is a franchise system with 37 locations nationwide, including 6
corporate-owned stores. Acquired by Marcus Investments, LLC in 2012,
Verlo is headquartered in Milwaukee, Wisconsin. www.verlo.com

About Marcus Investments LLC

Marcus Investments is a Midwest-based investment firm formed by the
Marcus family of Milwaukee to build and grow the next generation of
great companies in Wisconsin. The company focuses on long-term value
creation and looks to attract like-minded institutions and individuals.

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