Vince Further Advances Direct-to-Consumer Growth Strategy with Plan for New Store Openings

Vince, LLC (“Vince”), an indirectly wholly owned subsidiary of Vince
Holding Corp. (NYSE:VNCE), announces plans to further expand the
Company’s retail footprint in the second and third quarters of Fiscal
year 2018 with the addition of two new U.S. retail locations. The Domain
in Austin, Texas is slated to open in late June, followed by a new Los
Angeles flagship in Palisades Village – the Caruso development opening
this September in the Pacific Palisades.

“Over the past several months we have made great strides in advancing
our retail expansion strategy due largely to the strength of our product
assortment and presentation, which has resonated with Vince customers
across all channels,” said Chief Executive Officer, Brendan Hoffman. “We
believe that an exceptional product offering, coupled with a modern
approach to retail, will continue to drive the momentum of our
direct-to-consumer business and position our Company to achieve
sustainable growth over the long term.”

The Domain store, in addition to our recently opened Vince locations at
the Waterside Shops in Naples, Florida (May 24th), The
Gardens on El Paseo in Palm Desert, California (April 26th)
and The Mall at Short Hills in Short Hills, New Jersey (March 29th),
will provide the brand with a strong foothold in shopping centers with
department stores it has exited as a part of the company’s
transformation strategy.

Both the Domain and Palisades Village locations will reflect the
understated California-inspired design aesthetic of Vince Creative
Director Caroline Belhumeur through the use of inviting architectural
details, custom plant installations and mid-century modern décor. A
neutral color palette with stucco finishing treatments will tie the
spaces together. The Palisades Village store’s unique two-level
floorplan will feature a large terrace, circular stucco staircase and
reflection pool, bringing elements of nature indoors for a luxuriously
serene shopping experience.


Established in 2002, Vince is a leading global luxury apparel and
accessories brand best known for creating elevated yet understated
pieces for every day. The collections are inspired by the brand’s
California origins and embody a feeling of warm and effortless
style. Vince designs uncomplicated yet refined pieces that approach
dressing with a sense of ease. Known for its range of luxury products,
Vince offers women’s and men’s ready-to-wear, shoes, handbags, and home
for a global lifestyle. Vince products are sold in prestige locations
worldwide. As of June 11, 2018, the Company operated 44 full-price
retail stores, 14 outlet stores and its e-commerce site, vince.com. The
Company is headquartered in New York and operates a design studio in Los
Angeles. Please visit www.vince.com
for more information. This press release is also available on the Vince
Holding Corp. website (http://investors.vince.com/).

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