Volvo Cars (OTCMKTS: VLVLY) announced it is set to sell leather-free vehicles by 2030 as it aims to be more sustainable. The company will be among the few in its industry that don’t offer any leather options.
According to the automaker, it wants a quarter of the materials used in its future cars to “consist of recycled and bio-based content” by 2025. The change is set to begin next year with the C40 Recharge, an electric crossover that has a 200-plus mile driving range.
By 2030 Volvo is anticipated to have an all-EV lineup which will feature the non-leather products. The move comes amid the shift in customer demand and the renewed consciousness for the treatment of animals.
“We see our customer’s expectations are changing,” says Robin Page, the head of design for Volvo Cars. “They are changing their habits in fashion and products they are buying. They want to know more about the materials and where they are sourced from and where they come from, and people are much more aware of climate change and the effects on the planet.”
Though the automaker plans to eliminate the use of leather in its vehicles, it said it would “continue to offer wool blend options from suppliers that are certified to source responsibly.”
In a statement, Stuart Templar, Volvo Cars’ director of global sustainability, said: “Finding products and materials that support animal welfare will be challenging, but that is no reason to avoid this important issue.”