BOZEMAN, Mont., June 18, 2018 (GLOBE NEWSWIRE) — ZPPR today announces the first content operating platform for brands, agencies and media companies. ZPPR addresses the complexity and inefficiency of today’s content creation workflow—ushering in a new era of collaboration, efficiency and speed that delivers high-impact content when and where it matters most.
A modern approach to managing content creation, curation, and distribution
Mobile-first visual content is now at the center of messaging and communication, yet brands and agencies struggle to manage the complexity of gathering, curating, and publishing digital assets at scale. Media flows are fragmented, production processes are antiquated, and content cycles are slow, expensive, and impractical for today’s mobile-first environment.
ZPPR changes the paradigm, empowering content teams through an intuitive, cloud-based platform. ZPPR enables users and teams to collectively execute in real-time, providing the industry’s first comprehensive approach to content creation, curation, and distribution.
“ZPPR is where visual content creation and collaboration come together. We’re changing the way companies engage with their customers, and adding true value for brands.” – Kina Pickett, CEO, ZPPR.
“All transformation starts with consumers. Demand for mobile content is growing dramatically, and we see the content creation space as ripe for disruption. ZPPR offers a better way to manage the confusion. Our goal is to address the massive inefficiencies of digital media flow, and we’re excited to introduce our solution to this market.” – Jon Burrill, Chief Product Officer.
Private beta release
Currently, a select group of clients are in beta with ZPPR, representing consumer goods companies, media publishers, and digital agencies. ZPPR will be commercially available Summer 2018.
Expert advisory board
ZPPR has built a powerhouse advisory group led by Adjacency Partners co-founders Tom Arrix (Former VP, Global Marketing Solutions at Facebook) and Bryan Johnston (Former Global Marketing Director at GoPro and Chief Marketing Officer at The UFC), as well as senior marketing industry experts Sean Moran (Head of Partnerships and Marketing at Viacom) and John DiCola (Former Group Director at Google).
“ZPPR has created a solution that brings an efficiency that, until now, was simply impossible,” said Tom Arrix, Chief Growth Officer and investor/advisor to ZPPR. “With content consumption accelerating across digital mediums, it’s vital that brands modernize their content collaboration process to keep pace and remain relevant with consumers. ZPPR drives incredible efficiencies, speed, agility and transparency—we believe Brands that use ZPPR will have a competitive advantage over those that don’t.”
ZPPR is the first content operating platform for brands, agencies, and media companies, enabling them to radically accelerate the delivery of visual content. ZPPR ushers in a new era of collaboration, efficiency, and speed in digital communications and content marketing workflow. Headquartered in Bozeman, MT, ZPPR is led by a media-obsessed team of experienced digital content producers, entrepreneurs, and technology executives. More information at www.zppr.io.
Ketner Group Communications (for ZPPR)